ASUS INFLUENCE CAMPAIGN

Summary

Mission: Asus VivoBooks is a sleek, multi-functional entertainment laptop designed for Gen Z. Our task was to promote this laptop's capability of creating and editing social media content anytime, anywhere, with personal style.

Strategy: The marketing strategy involves collaborating with well-known KOLs to produce influencer videos that use Gen Z's language and showcase personal style, aligning perfectly with VivoBook S's "Bold and Colourful" attitude towards self-expression. Additionally, KOL community influence and precise paid social media strategies are employed to reach the target audience accurately.

Result: The video has garnered 280,000 views on YouTube and 15,000 on Facebook.