ASUS IMMERSIVE EXHIBITION

Mission: Asus has launched a high-end laptop with advanced graphic computing capabilities for professional designers. Our task was demonstrating the laptop's powerful creative work features to customers.

Strategy: The marketing strategy involves collaborating with renowned digital designers to create an immersive digital exhibition using the powerful computing features of ASUS's professional-grade laptops. It allows consumers to interact directly with the laptop, experiencing firsthand the impressive creative power of Asus technology.

Result: The 5-day event attracted 5,000 visitors to explore Asus's high-end laptop products at the 3D digital exhibition and generated over 1,400 social media posts sharing the experience.