About Me
An Asia and UK brand marketing specialist.
Proficient in brand building, digital marketing, social media marketing, paid social media, and project management, with a strong track record of fostering significant business growth through effective marketing strategies.
An experienced professional with success across various marketing and advertising sectors. A creative thinker who is partnership- and goal-oriented.
Experience
Marketing Manager, London
2024 - Present
Duadata Ltd (Retail Industry)
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Formulated the UK marketing strategy to enhance brand awareness, strategic planning and execution, and identifying sales growth opportunities. Utilised market trends, consumer insights, and customer demands to deliver significant value to stakeholders and franchisees.
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Led UK and Malaysia teams to execute social media strategy initiatives with KOLs, KOCs, and authoritative digital media, such as Time Out. This approach increased new brand launch exposure by 19%, boosted reach by 25.1%, impressions by 24.8%, and potential followers by 21% through effective optimisation of organic and paid media efforts.
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Implemented a collaboration strategy with DreamWorks, Opportunity Kensington, and AXO Student Accommodation, developing targeted partnership marketing plans focused on different customer segments to maximise market share expansion. As a result, sales increased by 15% compared to the previous year.
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Managed social media agency and influencer social platform to integrate brand messaging across channels, enhancing consistency and engagement.
Retail Manager, London
2022 - 2023
PKWG Ltd (Retail Industry)
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Implemented strategic store marketing techniques based on sales analysis, resulting in a 105% increase in sales.
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Leveraged social media to enhance brand and store visibility, significantly expanding online presence and customer base.
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Established beneficial partnerships with shopping malls through collaborative strategies, contributing to 10% of the store's overall performance.
Business Director, Taiwan
2019 - 2021
Dentsu Group (Global Advertising Agency)
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Demonstrated solid brand strategy through successful brand campaigns, resulting in 320% brand engagement and 1,400 posts shared by social media.
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Spearheaded successful projects that led to a £125k increase in annual revenue, surpassing targets set by 15%.
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Built client relationships, resulting in 100% client retention and won £250k of business.
Brand Account Director, Taiwan
2015 - 2017
WPP Group (Global Advertising Agency)
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Partnered with WPP Taiwan and the Shanghai APAC team to execute a comprehensive Ford Motor campaign, surpassing and boosting showroom traffic by 200%.
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Instrumental in identifying market trends and consumer insights with profile analysis and Google analytics, guiding strategic decisions that propelled successful advertising campaigns. As a result, the team earned a budget of £70k from Bayer Digital.
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Cultivated talents through orientation, training, and schedule management to develop their advertising professional skills.
My Projects
Implementing a brand-building strategy through Integrated Marketing Communication (IMC) or a brand-building strategy maximizes and harmonizes brand identity, creating powerful awareness and engagement with the target audience.
I managed diverse campaigns, which set the brand apart from competitors. It drives long-term awareness and consumer loyalty growth, ultimately boosting market share and achieving your business objectives.
While proceeding with the digital project, with creative thinking and solid project management skills, I am well-versed in integrating online and offline strategies to deliver outstanding digital projects.
While managing social media operations, I bring a creative flair, a strategic mindset, and strong numerical skills to the table, ensuring there’s something valuable for every aspect of the process.
Working With the Best Brands
